A recent entry on this blog saw us take a look at the importance of harnessing the power of analytics to better understand your audience. In doing so you gain a deeper understanding of how your platform and content is being engaged with by your viewers, and they give you the essential information you need to be able to make informed, value driven decisions about your direct to consumer service.
Airbeem understands that you need those deep insights about your audience – they are in a way as important as having content for them to watch. That’s why our platform has a rich analytics package, powered by Streamhub, that reports on user behaviour, playback experience and the commercial performance of your assets. The analytics are designed to provide you with actionable, value-oriented data that gives you the ability to refine and improve your offering while providing your users with a better viewing experience, increasing customer satisfaction and reducing the threat of churn.
We understand the importance of having a complete view of your customer’s use, so Streamhub analytics support all connected devices – Android, HTML5, Smart TV, OS, Flash, Apple TV, Amazon Fire TV, Roku – and are fully integrated with live, SVOD, TVOD and AVOD models, giving you the kind of holistic view you need to measure how every aspect of your service is performing, no matter how it’s being engaged with.
Streamhub reports analyse content, ads, and quality of service, subscriptions, transactions and content fit, real-time engagement and audiences, all presented in a format that is focused on being actionable and usable, so you can get accurate understandings of what is causing you to win or lose subscribers and where you’re succeeding on customer retention or where you need to combat churn. The package provides you with the information you need to make informed decisions about your service, so you can ensure you’re always providing your audience with an experience they enjoy using, encouraging greater loyalty and higher revenue into the future.Contact Airbeem