Analytics are key to enabling you to develop a more compelling OTT offering to your viewers. Our video analytics platform gives you the ability to do this with easy to digest reports that analyse key data analytics metrics like audience behaviour, churn rate, commercial performance, lifetime engagement and more, ensuring you can understand how your audience engages with your service, and why.
Our video analytics support all connected devices and service providers – Android, HTML5, Smart TV, OS, Flash, Apple TV, Netflix, Amazon Fire TV, Roku – and are fully integrated with live, SVOD, TVOD and AVOD models along with all OTT video platforms, meaning you have a complete view of how every aspect of your service is performing and audience data about audience behaviour, interaction and more.
Gain a holistic view onto customer behaviour, key performance indicators (KPIs) about how you are winning and losing subscribers, where you are succeeding on retention and where you need to combat churn, how that can be tracked over the service’s lifetime, a view onto audience behaviour and loyalty and content insights, with data sources and information to help you with decision making on actionable insights.
Reports analyse a broad range of content, marketing campaigns, ads, quality of service, subscriptions, transactions and content fit, real-time engagement and target audiences, all presented in a format that is focused on being actionable and usable, ensuring you are always targeting the right audience, across all connected devices.
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