Our video analytics platform gives you the ability to understand viewer behaviour with easy to digest reports that analyse key metrics of your OTT video service, such as churn rate, commercial performance, lifetime engagement and more, ensuring you can understand how your audience engages with your service, and why.
Our video analytics support all connected devices and service providers – Android, HTML5, Smart TV, OS, Flash, Apple TV, Netflix, Amazon Fire TV, Roku – and are fully integrated with live, SVOD, TVOD and AVOD models, meaning you have a complete view of how every aspect of your service is performing and how your audience is behaving, interacting, consuming and more.
Gain a holistic view onto customer behaviour, key performance indicators (KPIs) about how you are winning and losing subscribers, where you are succeeding on retention and where you need to combat churn. Get deeper insights into how that churn be tracked over your service’s lifetime, as well as views onto audience behaviour, loyalty and content performance, with data sources and information providing actionable insights to help you with decision making.
Analysing a broad range of content, marketing campaigns, ads, quality of service, subscriptions, transactions and content fit, real-time engagement and target audiences, reports are presented in a format that is focused on being actionable and usable, ensuring you are always targeting the right audience, across the right connected devices.
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