The Death of Linear TV

The annual Decoding The Default study, from Hub Entertainment which tracks the TV sources that consumers consider to be their first choices for viewing, has shown that the continual shift to multi-platform viewing at the expense of live TV continues unabated. The survey found that 48% of viewers to turn to On Demand services like…

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3 Reasons Why UX Dictates The Success Of Video Services

In an increasingly competitive industry, where customer expectations are higher than they ever have been, having a good user experience is imperative. With so much of the technology that drives a video platform effectively invisible to viewers, UX becomes their primary method of assessing a service’s quality. Let’s look at three key reasons why UX…

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The BBC Recognises It Is At Risk

Recently, the BBC’s Public Accounts Committee warned in a report that the corporation faces “significant risk” from the continuing evolution in the way viewers consume content. The report says that the BBC faces increasing challenges from commercial competitors including Netflix, Amazon and independent television channels on a global level, and suggests the Beeb’s commercial work…

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The Coming War On Netflix

Netflix is undeniably the king of the moment when it comes to streaming video. With around 120 million worldwide subscribers, it is by far and away the most successful OTT service on the planet. With this popularity comes power, and the On Demand giant has been flexing its considerable financial muscle in every territory it…

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How To Join The Direct To Consumer Revolution

In the past several blog posts, we’ve been looking at the the disruptions that direct to consumer (D2C) OTT offerings are causing in the broadcast marketplace. We are seeing more and more content owners making the move to reach their audience directly, encouraged by trends like affordable and easily deployable technology, viewers increasingly curating their…

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How OTT Is Disrupting Sports Rights

An interesting development has happened in the once cloistered world of sports rights – it is no longer as closed and elite as it once was. Previously, the Sky’s, BBC’s and BT’s of the world would engage in highly competitive multi-million pound bidding wars for the broadcast rights for premier league football, tennis, golf and…

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3 Reasons Why Content Owners Are Going Direct To Consumer

In a previous entry on this blog we looked at why direct to consumer (D2C) video platforms have risen so much in popularity in recent years, and how there’s never been a better time for content owners and broadcasters to create their own offering. But why is that? In this edition of the blog, we’d…

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Why Linear & On Demand Content Need To Co-Exist

At the IHS Markit Media and Technology Conference in London this week, David Bailey, Senior Research Manager at Formula 1, posited that OTT and the linear coverage of sport would need to sit alongside one another in order to make the most compelling offering for its customers. As they roll out their new direct to…

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Why Direct To Consumer Video Is Coming Of Age

The widespread acceptance of OTT in the last several years has been a phenomenon that has changed the way audiences of all ages and demographics consume content. Being able to watch your favourite movies or TV shows in almost any place, at almost any time, on almost any device has proved to be a winning…

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3 Ways Millennials Are Changing TV

There was an extremely interesting and in depth report published by the Financial Times yesterday, exploring how millennial viewers are transforming the World Cup with their viewing habits. There is a lot of fascinating information in there, and we highly recommend reading it (if you have a subscription, or haven’t used your free views this…

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