Blog

Here you’ll find a mixture of our observations on industry events, emerging trends, analysis of and commentary on recent news, as well as spotlights on relevant aspects of the Airbeem platform.

September 14, 2018

Vision Paper: The Future Is Direct To…

We recently wrote a Vision Paper with VideoNet exploring why direct to consumer could become the future of online video. With streaming being mainstream behaviour, consumers are stacking…

September 10, 2018

What Makes Airbeem’s Solution Unique

With IBC looming on the horizon, it’s worth summarising some of the (many) facets of the Airbeem solution that we’ve discussed on this blog over the past several…

September 03, 2018

The Value of an Integrated Video Platform

Over the past couple of months we’ve spent a fair amount of time on this blog looking at what we feel are some of the key components of…

August 30, 2018

Amazon Goes For Ads

An interesting item from the The Information this week, which if true, could present an interesting trend change for how On Demand services seek to monetise their content….

August 23, 2018

Appealing To The Hyperconnected Viewer

A term that was originally mentioned a few years ago has been gaining traction throughout the video tech space in recent times – hyperconnectivity. The hyperconnected user spends…

August 20, 2018

Why Commercial Flexibility Is So Important To…

A prior blog we published looked at why it was so important to find the right monetisation model for your content, exploring the different nuances of transactional, subscription…

August 16, 2018

The Increase In Online Viewing Continues

A new report from IHS Markit has shown that in 2017 the five leading European markets (UK, France, Germany, Spain and Italy) all saw declines in linear viewing,…

August 13, 2018

Finding the Right Monetisation Model for Your…

The commercial model of any OTT service is integral to its success, and picking the right model for your service depends on a number of factors – the…

August 09, 2018

The Rapidly Shifting Video Landscape

The latest All-Screen Streaming TV Report has been made available by Conviva and it further indicates that some of the trends that we’ve discussed on this blog over the…

August 06, 2018

Airbeem Analytics

A recent entry on this blog saw us take a look at the importance of harnessing the power of analytics to better understand your audience. In doing so…

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