Blog

Here you’ll find a mixture of our observations on industry events, emerging trends, analysis of and commentary on recent news, as well as spotlights on relevant aspects of the Airbeem platform.

December 13, 2018

Check Expectations When Launching a Streaming Video…

For a lot of the market, when we talk of launching a streaming video platform we think of the concerns of content owners that are more constrained by…

December 10, 2018

How Streaming Services are Saving Entire Genres…

In the last couple of years genre specific content has managed to truly come of age, with many services launching and proceeding to go from strength to strength…

December 06, 2018

The Danger of Advertising when Paused

It’s not just the weather that’s putting chills down spines this December. News emerged recently that both Hulu and AT&T are looking into the idea of the ‘pause…

November 29, 2018

How Woods and Mickelson Showed Us That…

For several months the golfing world had been looking towards the showdown between two of its biggest names of the 2000s, Phil Mickelson and Tiger Woods. Likely having…

November 20, 2018

Airbeem Continues to Build Its Strong Management…

Steve Plunkett appointed to Board of Directors Tim Clement recruited to be VP Sales London, 20 November  2018: Airbeem, the OTT content distribution platform, announced today that Steve…

November 19, 2018

The Importance of Having a Reliable Technology…

It’s Monday, so let’s continue our exploration of the theme of Launch, Grow and Evolve that we have been looking at on this blog over the past few…

November 15, 2018

US Pay-TV Providers Continue To Haemorrhage Subscribers.…

The past few weeks of headlines have not been kind to the traditional pay-TV sector in the US. Q3 results have been coming in and show repeatedly that…

November 13, 2018

Ways to Evolve your Video Service for…

Over the last couple of weeks we’ve looked at key things to consider when launching a video service and then growing your audience after that launch. Let’s consider the…

November 08, 2018

Netflix is Winning the Fight for SVOD…

Back in July, we discussed on this blog how there appeared to be a concerted effort emerging to tackle the growing dominance of Netflix across European markets. A…

November 05, 2018

Three Things to Consider to Improve your…

Last week on this blog we looked at three things to consider when launching an OTT service, giving particular spotlight to getting your content online, establishing your audience,…

November 01, 2018

Sports are Driving the Streaming Revolution. Here’s…

It’s reached that time in the calendar when the year in review reports start appearing, covering every aspect of the industry. When you have a blog that spends…

October 29, 2018

Three Things to Consider when Launching an…

When launching a direct to consumer OTT service, there are a number of aspects to consider that can make your new service a success. Let’s look at three…

October 25, 2018

Golf at the Forefront of the Sports…

Another day, another hammer blow to the traditional model of sports content distribution and another herald of the sports video streaming future. Discovery recently announced that they will…

October 22, 2018

The Importance of Reaching Sports Fans with…

Recently, we’ve been looking on this blog at how important a direct to consumer video solution can be for sporting clubs, teams, federations and organisations in realising the…

October 18, 2018

DAZN Shows The Real Value Of Online…

News came out this week that DAZN has announced a five year global deal with boxer Oscar De La Hoya’s Golden Boy Promotions, as the streaming platform takes…

October 15, 2018

eSports and Direct To Consumer Video Platforms

Last week we looked at why direct to consumer video solutions are a natural fit for sports clubs, federations and clubs around the world. The potential for reach…

October 11, 2018

How To Keep Viewers Coming Back To…

In news that will likely come as a surprise to no one, in its Industry Benchmark Report for Media and Entertainment (OTT) Apps report, mobile marketing company CleverTap,…

October 08, 2018

3 Reason Why Sports and Direct-To-Consumer Services…

Sports content has long been one of the key genres to watch when it comes to assessing how far reaching the OTT video revolution is. Sporting organisations, clubs,…

October 04, 2018

Dropping Linear: The Coming All Digital Future

An interesting item popped across our radars in the wake of IBC, but we haven’t had chance to discuss it until now. Motorsport Network announced that it was…

October 01, 2018

More Than End-To-End

Walking the floors of IBC this past month, it became very clear that ‘end-to-end’ is a buzzword that is very much back in vogue. From large platform providers…

September 14, 2018

Vision Paper: The Future Is Direct To…

We recently wrote a Vision Paper with VideoNet exploring why direct to consumer could become the future of online video. With streaming being mainstream behaviour, consumers are stacking…

September 10, 2018

What Makes Airbeem’s Solution Unique

With IBC looming on the horizon, it’s worth summarising some of the (many) facets of the Airbeem solution that we’ve discussed on this blog over the past several…

September 03, 2018

The Value of an Integrated Video Platform

Over the past couple of months we’ve spent a fair amount of time on this blog looking at what we feel are some of the key components of…

August 30, 2018

Amazon Goes For Ads

An interesting item from the The Information this week, which if true, could present an interesting trend change for how On Demand services seek to monetise their content….

August 23, 2018

Appealing To The Hyperconnected Viewer

A term that was originally mentioned a few years ago has been gaining traction throughout the video tech space in recent times – hyperconnectivity. The hyperconnected user spends…

August 20, 2018

Why Commercial Flexibility Is So Important To…

A prior blog we published looked at why it was so important to find the right monetisation model for your content, exploring the different nuances of transactional, subscription…

August 16, 2018

The Increase In Online Viewing Continues

A new report from IHS Markit has shown that in 2017 the five leading European markets (UK, France, Germany, Spain and Italy) all saw declines in linear viewing,…

August 13, 2018

Finding the Right Monetisation Model for Your…

The commercial model of any OTT service is integral to its success, and picking the right model for your service depends on a number of factors – the…

August 09, 2018

The Rapidly Shifting Video Landscape

The latest All-Screen Streaming TV Report has been made available by Conviva and it further indicates that some of the trends that we’ve discussed on this blog over the…

August 06, 2018

Airbeem Analytics

A recent entry on this blog saw us take a look at the importance of harnessing the power of analytics to better understand your audience. In doing so…

August 03, 2018

The Forgotten Importance of Thumbnails

An interesting series of articles were published recently about the challenges YouTube is having in cracking down on how video thumbnails are used. A number of videos, heavily…

August 03, 2018

Airbeem Appoints Louis Starnowski

London, 1 August, 2018: Airbeem, a leading provider of direct to consumer, end to end content distribution platforms, today appointed Louis Starnowski as its Sports and Entertainment Business…

July 27, 2018

The Switch To A Streaming Future Is…

The Media Nations 2018 survey, has examined major trends in the UK media sector and has highlighted a definite swing away from pay-TV viewing and in favour of…

July 23, 2018

Airbeem’s Answer To The Challenges Of User…

In a previous entry on this blog we looked at some of the ways that that the user experience can dictate the success of an online video service….

July 20, 2018

The Death of Linear TV

The annual Decoding The Default study, from Hub Entertainment which tracks the TV sources that consumers consider to be their first choices for viewing shows that the continual…

July 16, 2018

3 Reasons Why A Good User Experience…

In an increasingly competitive industry, where user expectations are higher than they ever have been, having a good user experience is imperative. With so much of the technology…

July 12, 2018

The BBC Recognises It Is At Risk

Recently, the BBC’s Public Accounts Committee warned in a report that the corporation faces “significant risk” from the continuing evolution in the way viewers consume content. The report…

July 05, 2018

The Coming War On Netflix

Netflix is undeniably the king of the moment when it comes to On Demand video. With around 120 million worldwide subscribers, Netflix is by far and away the…

July 02, 2018

How To Join The Direct To Consumer…

In the past several blog posts, we’ve been looking at the the disruptions that direct to consumer (D2C) OTT offerings are causing in the broadcast marketplace. We are…

June 29, 2018

How OTT Is Disrupting Sports Rights

An interesting development has happened in the once cloistered world of sports rights recently – it is no longer as closed and elite as it once was. Previously,…

June 25, 2018

3 Reasons Why Content Owners Are Going…

In a previous entry on this blog we looked at why direct to consumer (D2C) video platforms have risen so much in popularity in recent years, and how…

June 25, 2018

Press Release: Airbeem Appoints Miles Weaver as…

London, 25 June, 2018: Airbeem, the OTT content distribution platform, today appointed Miles Weaver as its Marketing Director. The new role was created following Airbeem securing Series A…

June 21, 2018

Why Linear & On Demand Content Need…

At the IHS Markit Media and Technology Conference in London this week, David Bailey, Senior Research Manager at Formula 1, posited that OTT and the linear coverage of…

June 18, 2018

Why Direct To Consumer Video Is Coming…

The widespread acceptance of OTT in the last several years has been a phenomenon that has changed the way audiences of all ages and demographics consume content. Being…

June 14, 2018

3 Ways Millennials Are Changing TV

There was an extremely interesting and in depth report published by the Financial Times yesterday, exploring how millennial viewers are transforming the World Cup with their viewing habits….

June 11, 2018

Want to Reach Digital Audiences? Your Business…

At the end of last week consulting firm LEK released a survey that grabbed several headlines for its topline finding that even as number of cord-cutters continues to…

June 08, 2018

Press Release: Neil Berry Joins Airbeem as…

London, 8 June, 2018: Airbeem, the OTT content distribution platform, today announced that former Comcast Technology Solutions VP & MD International Neil Berry has joined the company as…

May 22, 2018

Press release: Thorsten Sauer joins OTT platform…

As it ramps up its development, OTT content distribution platform provider Airbeem has appointed Thorsten Sauer as executive chairman of its board of directors. Airbeem works with media…

May 15, 2018

Press Release: Airbeem attracts Edge Investments to…

Nascent end-to-end over-the-top content distribution platform provider Airbeem has received a huge boost in its development from creative industries specialist Edge Investments taking a significant minority shareholding in…

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