The latest All-Screen Streaming TV Report has been made available by Conviva and it further indicates that some of the trends that we’ve discussed on this blog over the past couple of months are firmly becoming established as long term behaviours. The headline finding is that global TV streaming audiences have more than doubled in the past year alone, with quality metrics (like picture quality and buffering) continuing to improve in many regions.
Additionally, the report highlights a rapidly evolving device landscape, with user preference skewing more and more towards mobile devices and connected TVs and devices. Content type is playing an increasingly important factor in device preference also, with mobile being favoured for short-form viewing and connected TVs and streaming media devices preferred for long-form content. In both cases, the growth of these specific devices has come at the expense of PC use, which is declining across the board.
“The demand for streaming TV globally is growing at a stunning rate,” said Bill Demas, CEO of Conviva. “Roku and Amazon’s Fire TV are leading the connected TV charge with growth and share of engagement. We’re excited to share the impressive trends from the report that are continuing to accelerate year-over-year along with specific areas of improvement needed for successfully delivering high quality video to consumers.”
These key findings further establish the importance for content owners and broadcasters of all sizes to have not just a compelling range of content available to their audience for online streaming, but that this content must be deployed in a manner that is sensitive to how it will be consumed.
To satisfy user expectations and deliver a quality experience, services need to reach across devices, tailoring their experiences to the demonstrated usage preferences for each device. To that end, service providers should consider making short-form content more visible and easier to browse for on mobile devices, with long-form content taking a greater share of the spotlight for devices geared towards big screen viewing.
To enable such experience tailoring, content owners and broadcasters need a platform that can provide UI customisation down to a device level straight out of the box, with easy to use controls that enable the kind of flexibility needed to deliver a world class customer experience. Thankfully Airbeem has just such a solution. Get in touch to find out more.Contact Airbeem