As it ramps up its development, OTT content distribution platform provider Airbeem has appointed Thorsten Sauer as executive chairman of its board of directors.
Airbeem works with media companies, sports brands, broadcasters and content owners to create their own online video channels providing off-the-shelf solutions to enable any media owner to create their own OTT channel.
Its software-as-a-service platform enables content owners to publish and monetise their video content direct to consumers by creating immersive video experiences reaching audience on all devices. It is described as a turnkey solution for the middle market providing an end-to-end solution between content owners and consumers, claiming to offer ‘easy’ and affordable ways for publishers delivering their content to drive various monetisation models and create a compelling user experience around their content.
Only two weeks ago, Airbeem received a huge boost in its development from creative industries specialist Edge Investments who took a significant minority shareholding in the company.
Sauer has extensive experience in the telecommunication and media industries joining Ericsson in 2001, holding a number of positions and overseeing the creation of one of the world’s largest media services companies. As president of Ericsson Broadcast and Media Services, now known as Red Bee Media, he developed the business organically and through the acquisitions of Technicolor’s Broadcast Services division (2012), Red Bee Media (2014) and FYI Television (2016). Before joining Ericsson, he worked as a senior business consultant for Siemens Management Consulting.
Commenting on the appointment, Airbeem CEO Steve Hardman, said: “The appointment of Thorsten to our board comes at a time when we are investing heavily in sales and marketing to significantly grow the business. We believe we have a disruptive technology approach to video experience and OTT distribution for the direct to consumer market, providing premier content owners innovative monetisation tools to grow their channels and deliver their content to audiences with a tailored, enhanced user experience and a significant different commercial approach. Thorsten’s appointment brings valuable industry experience and vision to help us shape the vision of our OTT platform for the middle market.”
Sauer added: “Consumer habits prove the future of TV is over-the-top. I look forward to bringing my industry knowledge to further help Airbeem enable content owners to launch direct to consumer OTT channels around the world and help drive global growth of the company.”