We recently wrote a Vision Paper with VideoNet exploring why direct to consumer could become the future of online video.
With streaming being mainstream behaviour, consumers are stacking SVOD services and there is a growing appetite for a more a la carte television buying model. Additionally, a growing list of pioneers are proving the benefits of D2C distribution, including the ability to better monetise super-fans.
The rapid growth of D2C is inevitable; it is an unfolding mega-trend. Smaller and mid-sized content owners could be among the biggest beneficiaries. Importantly, the barriers to their entry have been broken down by technology innovation. This Vision Paper explains why D2C is for everyone and why now is the time for content owners to make the move.Contact Airbeem